Smartphones have become a part of our daily lives. They’re always with us and always connected. It is amazing how dependent we are on our devices and it is even more amazing all that we can do with them.
Here is quite an interesting graph published by Kleiner Perkins Caufield & Byers, where it shows how people interact with their phones during the day
If we have a look at the numbers, messaging and calling are still the most used functions of phones. What is also interesting, is that messaging and calling amount approximately one third of the times we check at our phones during the day. This means that two thirds of the times that we check our phones, we are doing something besides calling or messaging. This makes it clear that the usage of mobiles has become something more than just a mean for communication. This isn’t something new, but it is still quite interesting to have a look at the numbers and see how the use of smartphones have allowed the mobile industry to grow into all kind of segments.
Assuming that this numbers are accurate, this means that people check their phones 150x per day on average, which means that the phone is unlocked 150x per day. This is one of the reasons for the popularity of lock screen applications. From the app developer perspective, this is great opportunity to interact with the user and from the user perspective. The question that still remains is how can the user also benefit from this moments?
The numbers listed above were part of the an Internet Trends report published by Kleiner Perkins Caufield & Byers. Find below the full report