According to Gartner, less than 0.01 percent of consumer mobile Apps will be considered a financial success by their developers through 2018 (see article here)
The fact that almost every person has an idea for “a great App” (for us who work in tech, its quite common to hear this every time we go out for lunch or drinks) and the fact that now its easier and cheaper to create an App (even if you can’t code, you can manage to get a cheap App developed by a freelancer or a dev shop) has flooded the App Stores with a huge amount of Apps, which means that the fight for users is getting every time harder. According to AppBrain, there are around 35k new Apps submitted to the Play Store every month (see their stats here).
It hard for Apps to get discovered, user can be bought but costs are getting higher or are many times not sustainable, and getting users is just the beginning of the battle for the success of an App.
At Staytuned, we are building an automated virtual assistant for Apps, which we call an App Concierge. The idea is quite simple, we want to make smartphones truly dynamic to adapt to people’s life in real time to give the users the most relevant Apps based on their context (whether they are at home, at the office, driving, at the gym, at a supermarket, traveling, or at any other location). We believe that we can help people to use their smartphones more efficiently by removing the hassle of searching for Apps on their phone, using installed Apps more often, and at the same time help App developers to get the users attention by being displayed when the user is likely to use them.
At the moment, Staytuned is also an App, (available only for Android) so we are also in the battle to get users, but I won’t go into details about how we are planning to acquire our users here.
A key piece of our company is the data to understand how people use their smartphones and how we can help them to use them more efficiently. We released a beta version a few months ago (you can download it now from the Play Store here) and we’ve been learning about the behavior from more than 3,000 users.
Find below some of our learning.
The average user had 158 Apps installed on his Android device
Even though users had an average of 158 Apps installed on their devices, in many cases, up to 85% of this Apps where system Apps (I’ll go into detail in a future post)
The most impressive number that we’ve seen so far was a list of 28,125 unique Apps generated by 1,700 users.
Numbers speak themselves about how hard is the battle for users, with more than half of the Apps of the sample having only 1 user.
- 1% of the Apps of the sample where installed in only 1 out of the 1,700 devices
- 3% of the Apps of the sample where installed in only 10 or less out of the 1,700 devices
Google and Facebook own us
- The three most popular non-Google Apps were part of Facebook. Facebook (84.8%), WhatsApp (76.14%) and Messenger (74.25%). And Instagram (51.9%) was the fifth most poplar App
- The most popular Apps were Google Apps such as Gmail, YouTube, Maps, Drive etc., all being installed on close to 100% of the users. A bit obvious since Staytuned is Android only, although they are not always installed in devices with older Android versions)
I will be writing a series of posts like this one with some the relevant information from our learning, such as engagement metrics and mobile behavior in terms of context.
Stay tuned for more
Here is an infographic for all of you who prefer graphics instead of text: